Performance Overview
KPI & Performance Dashboard
Track the metrics that matter — from bookings and revenue to vendor earnings and marketing ROI. All in one place, updated in real time.
Total Bookings (MTD)
1,284
Gross Marketplace Revenue
GH₵ 412,600
Active Vendors
538
Platform Take Rate
8.5%
Monthly Bookings Trend
Apr – Sep 2026
Monthly Targets
Progress toward September goals
Customer Acquisition
Acquisition & Conversion Metrics
How efficiently we attract and convert new event organisers.
Customer Acquisition Cost (CAC)
On TrackGH₵ 34.20
Average cost to acquire one paying event organiser across all channels.
Organic Traffic (Monthly)
On Track18,450
Unique visitors from SEO, direct, and referral — no paid spend.
Paid Traffic (Monthly)
On Track9,210
Visitors from Meta Ads, Google Ads, and influencer campaigns.
Visitor-to-Signup Rate
Needs Attention6.8%
Percentage of site visitors who create an account.
Signup-to-First-Booking Rate
Needs Attention41%
Percentage of registered users who complete at least one booking.
Referral Bookings
Exceeding312
Bookings attributed to the referral programme this month.
Marketing ROI
Return on Ad Spend (ROAS) by Channel
Revenue generated per cedi spent across each marketing channel.
Vendor Health
Vendor Earnings & Satisfaction
How our vendor community is performing and growing.
Avg. Vendor Monthly Earnings
GH₵ 4,820
+12%Vendor Payout Success Rate
99.4%
+0.2%Avg. Vendor Rating
4.81 / 5
+0.04Vendor Churn Rate (Monthly)
2.1%
-0.4%New Vendor Applications
94
+31%Vendor Verification Rate
78%
+5%Booking Quality
Booking Performance Metrics
Quality, completion, and satisfaction across all bookings.
Avg. Booking Value
GH₵ 321
+8%Booking Completion Rate
94.2%
+1.1%Dispute Rate
0.8%
-0.3%Repeat Booking Rate
38%
+4%Avg. Time to Book (from search)
14 min
-3 minCancellation Rate
5.8%
-0.9%Keep Growing
Numbers That Drive Decisions
Every metric here feeds directly into our product, marketing, and vendor strategy. Explore the platform to see these results in action.